A T-shirt made of 27% post-consumer recycled cotton from end-of-life clothing.
For many years, we've been working to integrate recycled materials from fabric offcuts in order to reduce our use of virgin cotton. With this T-shirt, we're taking the next step by utilising end-of-life fabrics. How? First, in collaboration with professionals in the area of end-of-life clothing collection and sorting, we sort used clothing by colour and composition.
From old fabrics to a new T-shirt: giving recycled materials a new lease on life
The textiles are then shredded to create recycled fibres that are blended with virgin fibres and then spun to create new thread. These threads then become the raw material for designing new items.
Made partially from end-of-life fabrics, this T-shirt illustrates how waste can be transformed into resources.
A post-consumer recycled cotton of the same quality
Incorporating recycled fibres from end-of-life clothing is a relatively new, complex process.
To maintain the quality of this T-shirt, we've chosen to blend recycled fibres with standard fibres. This combination allows us to reduce the carbon impact of this T-shirt by 16% compared with the same shirt made of standard cotton, all without sacrificing our quality standards.
