| An item from the Kimjaly Premium collection |
In autumn of 2022, Decathlon's Kimjaly brand launched a new range of technical products that were specially created for advanced yogis.
The Premium collection was born of the desire to offer more specialist products targeted at engaged, demanding users who want that sense of belonging to a yoga community. |
| The technical Kimjaly Premium collection |
Giving yogis what they need is what drives the Premium collection. The Kimjaly team's top priority was to create that second-skin feel using stretchy yet opaque fabrics, and focusing on the sensory aspect of the products (touch, smell, feel, colours), breathability and support during use. The ultimate aim was to offer a range of long-lasting, technical products approved by testers. |
| The Kimjaly Premium collection: approved by yoga teachers |
The Kimjaly brand has been running workshops and holding other meetings with yoga teachers for several years to find out exactly what advanced yogis need. Our research and design team carefully considers all of their hopes and expectations, before combining them to create the Premium collection. |
| The Kimjaly Premium collection, from the office to the studio |
Our design team has created the Premium collection's colours, textures, shapes and style to work "from the office to the studio".
Having chatted to our community of advanced yogis, their needs were clear and simple: being able to wear their yoga kit all day, from the office to the studio.
Our outfits have therefore been designed for a yoga-based lifestyle. The leggings look right at home in the workplace. The crop top can be worn under a blazer in the evening. |
| The Kimjaly Premium collection: partly made in Europe |
Kimjaly's design and supply chain teams have worked hand in hand to ensure that certain products in the PREMIUM collection are made in Europe.This means that they cost more to manufacture than the average yoga product, which means higher costs on the shelves.
We know we're not perfect. There's a long way to go before we can manufacture more products in Europe. But we're getting there step by step. |
| Seamless technology |
Seamless technology sets your products apart by combining technical thread and innovative knitting structures to enhance design and usage for a unique, technical finish.
Thanks to the seamless design, the number of seams is limited in order to minimise discomfort and irritation when doing sports.We develop your designs directly from the thread all the way to the finished product with a 3D printer |
