Promoting sustainable consumption
At Decathlon, our mission is to make sport accessible to all by designing, producing and distributing quality sportswear at the best value. We are also committed to sustainable development, as our priority is to create long-term value for our teams, customers, users, partners and citizens and society.
We not only innovate to create the best equipment for you, but also to follow sustainable practices for our users, employees and our environment.
"At Decathlon, we believe that preserving the planet and its population protects our purpose: to make sports accessible to many."
We maintain specific compliance standards regarding our ecological footprint, design, production, construction and business activities. Here are some of our key commitments:
Paper and packaging
We encourage digital receipts and cashless transactions.
Millions of tons of garbage are produced each year by packaging. That's why Decathlon tries to use as little packaging as possible. For example, none of our shoes come in boxes.
We strategically manage the design, production and distribution of our products to ensure safety, sustainability and quality.
Our product developers use renewable, recyclable and raw recyclable materials.
Production and construction
In 2016, the Decathlon Code of Conduct was extended to ensure that suppliers meet standards related to the chemical management and use of responsible materials.
We regularly check our partners to make sure they meet the standards for safe working conditions and measure carbon emissions in an effort to reduce them.
From product design to end use, we practice chemical hazard prevention. This means that all our suppliers are committed to adhering to the list of restricted substances. For example, we work to eliminate PAHs (polycyclic aromatic hydrocarbons) and acetophenone in our products.
The 2003 Social Charter describes how we select, approve and supervise our suppliers. We require each of our suppliers to comply with the United Nations Guidelines on Business and Human Rights.
We undertake pilot projects related to fair remuneration for our producers.
Since 2014, we have been committed to a partnership strategy with vendors who share our vision and values. Together, we set transparent and sustainable goals around security and human rights issues, such as child labor, discrimination and working hours.
Suppliers are subject to regular inspections and evaluations by our internal auditors or by external parties.
We take the team principle seriously. Our people in the store are passionate about sports and share the value and safety standards of our products, ensuring that our users are combined with the right sustainable products.
How can we combine our business model, based on selling sportswear at reasonable prices to ensure that it is affordable for everyone, while meeting the need to meet environmental issues and fulfill our responsibilities? One of our solutions is to encourage our users to choose environmentally friendly products, at the same price levels, by changing our design and supply strategies that include materials and manufacturing processes with less impact on the environment.
Mobilizing commitment to eco-design products is a priority if we want to reduce our environmental impact, stimulate eco-innovation and meet the growing expectations of our customers and users.
Cotton in Decathlon
At Decathlon, we have been designing and manufacturing our own products (including textiles, shoes, bicycles, sports equipment, accessories and nutritional, electronic and optical products) since 1986. We use cotton in our textiles in proportions equal to those on the market (approximately 30 %). This raw material has important implications for society and the environment, so it is an important issue for us and explains why we have been committed to a responsible strategy for several years.
100% cotton from more sustainable sources (BCI, organic or recycled) by 2020
To help reduce the environmental impact of conventional cotton production and improve social conditions, Decathlon continues its efforts to use raw materials responsibly. So we decided to continue adopting three types of more sustainable cotton.
Our commitment to three types of more sustainable cotton:
In 2006 we started using organic cotton, a small market that now accounts for only 0.4% of world cotton production. At present, we mainly use it for yoga products, such as leggings, Capri pants and T-shirts.
Recycled cotton still poses technical problems for manufacturers, who are struggling to develop systems capable of recycling used clothes or clothes at the end of their life cycle. We are strongly involved in the efforts of ADEME (Environment and Energy Management Agency) and in efforts to support research in this area, in collaboration with a consortium of French manufacturers, and to focus on two specific paths: industrial waste recycling and recycling of used clothes.
Best Cotton Initiative
Since 2012, we have been supporting the Best Cotton Initiative (BCI), whose good practice guidelines are designed to reduce the environmental impact of conventional cotton growing, and which incorporate a broad social element.
100% of our fabrics, shoes and heavily sewn products require environmental rating and rating. Our goal is to monitor products and "eco-label" to ensure transparency in the environment.
We aim to use only cotton from sustainable sources in collaboration with the Better Cotton Initiative (BCI). We also plan to eliminate PFCs (fluorinated compounds) in production.
We innovate to bring revolutionary products to as many users as possible. At the same time, we are responsible for our environmental impact and we have a priority to minimize our footprint. We promote personal safety and optimal working conditions.
By taking these steps, we envision a green and more safe future for all.