DOMYOS has entirely rethought the features of a sports bra. The FEEL BEAUTIFUL bra focuses heavily on the need to respect the bust, ensure that it is not compressed and protect the breast tissue from damage.
Developed in collaboration with Oxylane Research alongside a breast specialist, FEEL BEAUTIFUL is a high-tech bra.
It guarantees comfort and safety during exercise while preserving the beauty of the breasts.
Why is it bad to do sport with a classic bra?
Currently 90% of women use a classic bra for doing sport, but these bras are generally not suitable for exercise.
When exercising, the bust is subjected to impacts. The frame of a classic bra collides with the inframammory fold and risks damaging the tissue.
Over time this movement can deform the breast and/or cause it to sag.