We’re an international sports retailer with 2080 stores in 56 countries, and if you look a little closer, you’ll see we’re so much more.
Decathlon is dedicated to helping, inspiring and guiding you through your sports experiences. We believe that discovering new sports and being active – well, it’s an important part of life – and living well shouldn’t just be for a privileged few.
Our team are sports people who are full of energy and enthusiasm for what we do; we’re encouraged to innovate and improve, and most importantly, to make changes for the better.
Decathlon is not just a reseller. We’re unique because we have our own in-house brands. We are experts in our fields, we design and manufacture our own products in our own studios and labs. Currently, we have over 20 Decathlon brands, each dedicated to a specific sport or practice.
We reinvest our profits into research and development, helping to lower the cost of participating in sport.
This is who we are
We are international, we are sport lovers and team players. All religions. All ages. All races. All skin colours. All skill levels. Stronger together.
We’re all sports enthusiasts who’ve turned our passion into our job, and we come from all over the world.
We believe that sport is for everyone. We’re in your corner, designing, making and marketing the gear and equipment we’ll all take to the pitch, park, court, water and track.
We are Decathlon and we are stronger together.
Our priority has always been the people who play sports. We avoid segmenting by brand or type of product and instead focus on each individual discipline. This means experts in specific fields can use their knowledge and experience to create the very best products for their sport.
At Decathlon, our aim is to make sport accessible for the many, and we live by this phrase.
When you walk into Decathlon – we want you to pick things up, try them on and play around. We have tents pitched so you can get inside, game testing areas, dedicated skating areas or bouldering walls… Our experts are always on hand to help on any sport tips you might need.
We believe in developing in towns and cities where we are needed, so we continue to open stores and create communities around sport.
We aim to protect our mother nature. We help people stay healthy for longer through sports and, at the same time, aim to have a positive impact on the planet.
Many of the products we design, manufacture and sell will be used in the great outdoors. We believe in preserving our playground and so we adhere to the Blue Economy principle and follow sustainable production methods to help extend the life of Earth and its inhabitants.
Turning plastic bottles into running jackets and using natural fabrics where we can all help to reduce our carbon footprint.
If your bike is broken, we’ll fix it for you to stop more unnecessary rubbish. We want to help ensure a bright future for the next generation, and the one after that, so everyone can enjoy practicing sports and staying healthy in a safe and thriving outdoor environment.
The time for awareness has passed and it’s time for action, which is why we’re embracing our responsibility to reduce, reuse, recycle and repair now.
WHAT ARE WE FIGHTING FOR
Our goal is to sustainably make the and benefits of sport accessible to the many.
In a world where sport has the potential to give so much, providing innovative, enticing and high-performance products at prices that are accessible to everyone isn’t a job, it’s our mission.
This is why we get up every single morning. From designers and makers to customer consultants and digital developers, we all come to work because we believe sport should and can be for everyone.
By imagining a tent that unfolds itself, we enable millions of people – from all over the planet, no matter their age or skill level – to experience the joys of nature. To get to know the wild, sleep under the stars and share the most precious thing we have with friends and family - time.
By creating equipment that makes breathing underwater a reality, we enable millions more to discover what’s beneath the ocean’s surface.
By committing to eco-design, we give millions of plastic bottles a second life. We stop them from filling up and polluting our environment and hurting other humans and creatures, meaning you can wear our clothing and use our equipment in good conscience.
What and why we make it
We are smart, stylish & affordable. We design our products to be simple yet smart, stylish yet practical, affordable with a focus on quality. Since the beginning, low prices have been our way of making our products available to as many people as practically possible.
Our teams are encouraged to innovate, make strategic choices inspired by a global vision, and to design with the user’s needs in mind. Once we’ve imagined the products you’ll take with you, we develop prototypes, then test and retest every single one.
No detail goes unnoticed – zips are pulled, backpacks are sweated on, and waterproof fabrics are subjected to heavy downpours, often in the field by experts and customers just like you. So, when we say something works, we know it works, because we believe in our products.