HIGH QUALITY DOESN'T ALWAYS MEAN HIGH PRICE
How Do We Make Our Prices so Affordable?
Here’s how we do it.
Research & Development
We “Innovate smart” because, first and foremost, we want to make sport easier for people who use our products. We place the user at the heart of our approach and we focus on usage innovations.
We innovate for the benefit of everyone, in all product categories, not only at the most expensive or sophisticated end. Our aim is that our innovations are accessible to a maximum number of users worldwide because their prices are as low as possible.
We are confident in our products and how they behave in conditions of sport. This confidence extends to the incredible warranty (Life time on bike frames, 10 years on backpacks, 5 years on Fitness machine frames and 2 years on everything else!) we offer our members.
Design is significant as our purpose is to offer the greatest number of people access to active sport. We give more meaning, more value and more emotion without translating this into higher prices. Our designers are not only in close physical proximity to their passion sports, but are users themselves.This enables them to align simplicity to the practice of sports in order to offer just the essential to our users.
Products Inspired by Innovation
We believe in the value of sports for better living, so we focus on maximizing the true value of our products. For over three decades, we’ve innovated our business model along with our products to bring you the best in sports for the best price.